Thursday, April 5, 2007

Top 10 Worst URL Flops

1. A site called "Who Represents" where you can find the name of the agent that represents a celebrity. Their domain name… wait for it… is
www.whorepresents.com

2. Experts Exchange, a knowledge base where programmers can exchange advice and views at
www.expertsexchange.com

3. Looking for a pen? Look no further than Pen Island at
www.penisland.net

4. Need a therapist? Try Therapist Finder at
www.therapistfinder.com

5. Then of course, there's the Italian Power Generator company…
www.powergenitalia.com

6. And now, we have the Mole Station Native Nursery, based in New South Wales:
www.molestationnursery.com

7. If you're looking for computer software, there's always
www.ipanywhere.com

8. Welcome to the First Cumming Methodist Church. Their website is
www.cummingfirst.com

9. Then, of course, there's these brainless art designers, and their whacky website:
www.speedofart.com

10. Want to holiday in Lake Tahoe? Try their brochure website at
www.gotahoe.com

Wednesday, April 4, 2007

MTV, Google deal makes video AdSense

Google has enlisted Viacom's MTV Networks in an ambitious expansion of the Internet giant's advertising network and video portal, the companies said Sunday.

The deal calls for Google to begin testing at the end of the month the insertion of video into Google's targeted advertising system, AdSense, from hit Viacom-owned series like Nickelodeon's "SpongeBob SquarePants."

If the arrangement works, Google could allow any number of content companies to utilize the service, splitting ad revenue between them as well as the Web sites chosen to carry the clips, which are 2-4 minutes in length.

The Google-Viacom alliance represents a reaction to the unfolding sea change in video content distribution, which is rapidly transitioning online as broadband connections become more pervasive and new players like YouTube are becoming destination sites.

It also represents an evolution for AdSense, which relies primarily on text and images in its ubiquitous system, which reaped $2.7 billion in revenue last year for Google.

MTV Networks will allow Google to experiment with clips from three of its shows, including "SpongeBob," "Laguna Beach: The Real O.C." and "The MTV Video Music Awards." The clips essentially will promote those shows and be embedded with mini-ads as well that MTV Networks will sell to third parties.

In addition, the deal will put a wide range of full-length episodes of MTV Networks content on Google's video portal for $1.99 each, including Comedy Central's "South Park" and MTV's "Jackass." MTV Networks has a similar arrangement with Apple's iTunes.

Reuters/Hollywood Reporter